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Association for Computing Machinery

Articles Tagged: Marketing

Articles & Features

Gamification and customer loyalty

DEPARTMENT: Back

Gamification and customer loyalty

By Vasileios Kalantzis, September 2017

PDF | HTML | In the Digital Library

Building a business based on the life you want to lead

SECTION: Features

Building a business based on the life you want to lead

Running a business and living the lifestyle you want can be seen as mutually exclusive. Maintaining the right balance, while meeting the changing goals of both, can be seen as a talent. But shifting focus away from the bottom line can lead to a better outcome, professionally and personally. Two entrepreneurs share their ongoing journey toward mastering this art.

By Chris "Akiba" Wang, Jacinta Plucinski, June 2017

PDF | HTML | In the Digital Library

Computer game marketing bias

By Melissa Chaika, November 1996

PDF | HTML | In the Digital Library