COLUMN: Letter from the editors
FREE CONTENT FEATURE
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By Peter Kinnaird, Inbal Talgam-Cohen
Magazine: Summer 2012 | Volume 18, No. 4
In today's world of mobile apps and social media, an entrepreneurial sprit is no longer just for the adventurous. It's safe to assume that anyone with basic programming skills has considered jumping into the deep end to find success in the startup world. And it's not so surprising, considering the everyday tools we use began as startups: Google, Facebook, Twitter, Groupon, Instagram. From dedicated conferences like TechCrunch Disrupt to venture capitalist bloggers, startups are big business. We've compiled interviews and articles from those with direct experience working for, funding, and launching a startup. We hope this issue will fill in the gaps you may have about starting your own business. Perhaps upon turning that last page you realize a startup is not for you, or you may be reinvigorated to go out there and make your mark. In light of Facebook's recent IPO struggles, it's apparent that you will need more than a big idea. If you're willing to take the risk, you may be part of something that fundamentally changes how we live.
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SECTION: Features
How to be an "entrepredemic"
The life of an academic entrepreneur can help you avoid a false choice.
By Jonathan Friedman
An interview with Mendel Rosenblum
The co-founder of VMware and Associate Professor of Computer Science at Stanford explains how an academic research project evolved into a commercial idea.
By Asaf Cidon, Tomer London
Want a tenure?
Why running a startup is a lot like building a research lab.
By Eldar Sadikov, Montse Medina
Jumping into the water
How a Ph.D. graduate went from theoretical computer scientist to water-sensor analyzer.
By Amitai Armon
An interview with Peter Levine
Peter Levine, general partner at Andreessen Horowitz and lecturer at Stanford, shares his insights on how startups should assemble their initial team and create their first product.
By Asaf Cidon, Tomer London
On education in entrepreneurship
Jessica Mah started her first company, internshipIN.com, at the age of 13, shortly after she began her studies in computer science at the University of California, Berkeley. Currently Product Architect and CEO of inDinero.com, which she co-founded during her undergraduate studies, she discusses the value of her computer science education and how it affected her entrepreneurial path.
By Christina Pop
Make your own story
When it comes to startups, sometimes failing can make you a better entrepreneur.
By Saar Drimer
A linear function for the toughest choice
As you journey along your career path, how will you decide which way to turn when you reach the academia-industry fork in the road?
By Pierpaolo Baccichet
Profile Leah Busque
Herding TaskRabbits
By Robert J. Simmons
