How sure are you that your friends are who they say they are? In real life, unless you are the target of some form of espionage, you can usually be fairly certain that you know whom your friends are because you have a history of shared interests and experiences. Likewise, most people can tell, just by using common sense, if someone is trying to sell them on a product, idea, or candidate. When we interact with people face-to-face, we reevaluate continuously whether something just seems off based on body language and other social and cultural cues.