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Association for Computing Machinery

Magazine: March 2009 | Volume 15, No. 3


This article describes a technique to visualize query results, representing purchase orders placed on Amazon.com, along a traditional 2-D scatter plot and a space-filling spiral. We integrate 3-D objects that vary their spatial placement, color, and texture properties into a visualization algorithm. This algorithm represents important aspects of a purchase order based on experimental results from human vision, computer graphics, and psychology. The resulting visual abstractions are used by viewers to rapidly and effectively explore and analyze the underlying purchase orders data.

By Amit Prakash Sawant, Christopher G. Healey, Dongfeng Chen, Rada Chirkova

HTML | In the Digital Library
Tags: 3D imaging, Animation, Design, Electronic commerce, Human Factors, Human computer interaction (HCI), Human-centered computing, Information retrieval, Information storage systems, Management, Online advertising, Theory, Web applications, Web services